Today,Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, kicks off the 10th anniversary of its original hit classic game, FarmVille, by announcing a collaboration with three-time Grammy award-winning country music star, Trisha Yearwood.
Sharing the spirit, authenticity and sense of community with the FarmVille franchise, Yearwood will lend her likeness and her new single to FarmVille 2: Country Escape, to kick off Zynga’s multi-month anniversary celebration.
In preparation for her appearance in the game, Ms. Yearwood joined Phuong Phillips, Zynga’s Chief Legal Officer and Women at Zynga (WAZ) executive sponsor, for a WAZ Community Breakfast and listening party as she debuted her new single “Every Girl in This Town,” which celebrates females achieving their potential in every environment.
“As someone who plays FarmVille and having grown up on a farm in Georgia, the game ties back to my roots, with women also being the central characters in all the FarmVille games, it shows that farming — like music, tech, politics, science and entrepreneurship — should be accessible to anyone. So much has happened in the last decade, across technology, entertainment, and attitudes, but there are shared experiences that endure and bring people together, like those special songs that become anthems or a powerhouse game like FarmVille. I’m proud to now share a new anniversary with Zynga, and had an incredible experience visiting their headquarters, meeting the team, and sharing my own road with other dynamic women in entertainment.”Trisha Yearwood.
“FarmVille is a cultural phenomenon and an important contributor to the growth of games as it brought together hundreds of millions of players from all over the world, having country superstar Trisha Yearwood join us by bringing her spirit of strength and independence with ‘Every Girl in This Town,’ truly makes this anniversary a moment of celebration.”Zynga President of Publishing, Bernard Kim.
In the coming months, Trisha Yearwood will appear in-game as a down-to-earth farmhand avatar in FarmVille 2: Country Escape. Trisha’s new inspirational single, “Every Girl in This Town,” will play as she helps fans find rare items on their farms and gain access to in-game rewards that help them meet their daily goals.
Zynga is currently developing a brand new FarmVille mobile title, its newest addition to the iconic franchise, which will introduce players to new characters and an exciting twist to the gameplay experience.