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ReedPOP and EB Games partner up for PAX Aus 2018 featuring EB Expo

The two biggest gaming shows in the southern hemisphere will come together for the ultimate celebration of games and gaming culture in 2018.

For the past five years, PAX Aus has welcomed gamers of all stripes home with three days’ worth of massive console, PC, handheld, VR and tabletop freeplay gaming areas, esports stages, over 120 panels across 6 theatres, live concerts, and more — and all of that is coming back in 2018.

This year, PAX Aus will also play host to EB Expo, including a dedicated area for the largest publishers in the world to showcase their upcoming titles, developer presentations in the EB Expo Live Theatre, and Australia’s biggest pop-up EB Games store. You want more major publishers? More hands-on gameplay? More panels? Well, you got it.

PAX Aus 2018 will take place from 26-28 October and will feature over 180 companies from around the world, thousands of playable games and over 150 hours of on-stage content. Three days can barely contain it. The event will be held at the Melbourne Convention and Exhibition Centre, as part of Creative Victoria’s MELBOURNE INTERNATIONAL GAMES WEEK.

“PAX Aus grows every year, and in 2018, EB Expo is the red mushroom to our Italian plumber.  We’re incredibly excited to partner with EB Games to level up PAX Aus and continue to put on the biggest, best gaming show for our die-hard fans and new members of the PAX family.” – Jono Whyman, Event Manager of PAX Aus.

Debra McGrath, EB Games Event Director, echoed Jono’s statement: “When we created the EB Expo in 2011, our aim was to share our love of video games with as many people as possible. Our vision for the future is to create a world-class event that becomes a landmark on the global gaming calendar. After an exhaustive search we have found a kindred spirit in the awesome team at PAX Australia, who share our vision.” Debra continued, “Together, with the full support of the Australian publisher community, the IGEA and Creative Victoria we are committed to creating an event that gives Australians the experience they deserve.”


About PAX

PAX is a festival for gamers to celebrate gaming culture. First held in Seattle in 2004. PAX connects the world’s leading game publishers with their most avid and influential fans, PAX expanded with a second show in Boston in 2010 and a third in San Antonio in 2015, making it the three largest gaming shows in North America. The first international PAX was held in Melbourne in 2013, and has since become Australia’s largest gaming festival. The brand also expanded to include a dedicated tabletop expo PAX Unplugged in Phillidelphia, US, and will launch the new Powered by PAX events in Paris, France this April.

About EB Games

EB Games Australia head office is located in Queensland, with its EB Games and Zing Pop Culture stores operating in every Australian State and Territory. EB Games Australia is part of GameStop Corp. Currently EB Games and Zing Pop Culture have 423 retail stores in Australia. The company sells new and preowned video game software, hardware and accessories for video game systems from Sony, Nintendo, and Microsoft. In addition, the company sells PC entertainment software, related accessories, trading cards, board games and other pop culture merchandise.

About ReedPOP

ReedPOP is a boutique group within Reed Exhibitions, the world’s leading event organizer. ReedPOP is devoted exclusively to organizing and managing events, launching and acquiring new shows, and working with premium brands in the pop culture world to deliver once in a lifetime experiences for fans everywhere. The ReedPOP portfolio includes: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), Penny Arcade Expo (PAX) West, East, South and Australia, EGX, EGX Rezzed, EGX Berlin, Emerald City Comic Con (ECCC), BookCon, Oz Comic Con, Comic Con India, Comic Con Paris, Comic Con Seoul, Star Wars Celebration, TwitchCon, ComplexCon, and more.

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