PAX Goes International With China Show and Expansion Strategy

Penny Arcade, host to one of the internet’s largest gaming communities, and ReedPOP, the world’s leading producer of pop culture events, today announced a global expansion of PAX gaming events under a new Powered by PAX brand. The first event will be GC PLAY Powered by PAX held in Guangzhou, China on November 10-12, 2017.

The Powered by PAX brand of events will be run by the same teams behind the successful North American and Australian shows including PAX West, PAX East, PAX South, PAX Aus, PAX Unplugged and PAX Dev. These events will feature many of the same elements fans have come to know and love such as panels, concerts and hands-on competitions while remaining true to the local region and culture.

“Just like games powered by 3D engines, the Powered by PAX brand will bring the culture, content, and community of PAX to new shows internationally.  We have a strong team and excellent partners in China to make the show awesome and unique, along with international support from Penny Arcade and ReedPOP North America.” – Guy ‘Yug’ Blomberg, Global PAX Content Director.

GCPLAY Powered by PAX is jointly organized by ReedPOP and the Guangdong Grandhub Culture Development, under the guidance of the Department of Culture Guangdong Province and with support from the Guangdong Entertainment & Game Industry Association.

“Guangdong province boasts a strong games industry, the games industry revenue in Guangdong accounts for 73.4% of the national total, and 17.5% of the global total. Industry leaders gather in the province, however there has not been an exchange platform support communication between industry colleagues home and abroad. We believe in the gamer-centric idea of PAX.” – Ms. Lu Xiaokun, President of the Guangdong Entertainment & Game Industry Association and Chair of Guangdong Grandhub Culture Development.

GC PLAY Powered by PAX will take place at the Poly World Trade Center Expo November 10-12, 2017.

About PAX

PAX or Penny Arcade Expo is a festival for gamers to celebrate gaming culture. First held in Seattle in 2004, PAX has grown in size each successive year, with PAX Prime 2014 selling out of tickets in a matter of minutes. Connecting the world’s leading game publishers and developers with their most avid and influential fans, PAX expanded with a second show in Boston in 2010 and a third in San Antonio in 2015, making it the three largest consumer-facing game expos in North America. The first international PAX was held in Melbourne, Australia in 2013.

About Penny Arcade

Penny Arcade is a web comic focused on video games and video game culture, written by Jerry Holkins and illustrated by Mike Krahulik. With over 3.5 million readers, it is the most popular and longest running gaming web comic online. Penny Arcade is also responsible for the Child’s Play Charity, the Penny Arcade gaming expos (PAX) in Seattle, Boston, San Antonio and Melbourne, multiple videogames based on the brand, and multiple online video series.

About ReedPOP

ReedPOP is a boutique group within Reed Exhibitions, the world’s leading event organizer. ReedPOP is devoted exclusively to organizing and managing events, launching and acquiring new shows, and working with premium brands in the pop culture world to bring first-in-class experiences for fans everywhere. ReedPOP is dedicated to facilitating celebrations of popular culture around the globe that transcend ordinary events by providing unique access and dynamic personal experiences. ReedPOP is proud to be a part of a portfolio of events that include New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), Penny Arcade Expo (PAX) West, East, South, Australia and Unplugged, Emerald City Comicon (ECCC), BookCon, BookExpo, Oz Comic-Con, Comic Con India, Paris Comic Con, Shanghai Comic Con, Star Wars Celebration, Star Trek: Mission New York, TwitchCon, ComplexCon and more. The staff at ReedPOP is a fan-based group of professionals uniquely qualified to serve those with whom they share a common passion.

About Guangdong Grandhub Culture Development

The main business of Guangdong Grandhub Culture Development Co., Ltd. is the display and promotion of culture and arts, the planning and organization of cultural events, and the consulting services of culture and art. The company aims to build a brand of excellent cultural enterprises with “professional, efficient and quality”, Focus on improving the promotion of culture and art, the connotation of the value of innovation and communication. Also the company takes the role of the Vice President of Guangdong Fairs Organizers Association, the Executive President of Guangdong Entertainment & Game Industry Association and the Vice President of Canton Arts Chamber of Commerce. Annually organized events attracted more than 1,000 domestic and foreign enterprises and nearly 400,000 domestic and overseas visitors and exhibitors to culture exchange and promote the art of animation and trade cooperation and development of domestic and foreign game industry.

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