Kempele, Finland, Hong Kong, China, Feb 25, 2015 – Fingersoft Ltd., the Finnish developer of the award winning mobile game Hill Climb Racing with 260 million downloads worldwide, released a China targeted edition of the hugely popular racing title together with its China publishing partner MyGamez Ltd. The new game, ‘Hill Climb Racing: China Edition’, was launched in all major Chinese Android application stores during the Chinese New Year celebrations in February 2015.
The new franchise title is a co-production between Fingersoft and the Finnish-Chinese publisher MyGamez.
“The purpose of ‘Hill Climb Racing: China Edition’ is to bring the original game’s fun and engaging game play to the Chinese close to 300 million mobile gamer audience, in a culturally meaningful context,” says Mikael Leinonen, CEO of MyGamez. “Hill Climb Racing has already gained over 15 million downloads and good rankings in the local Android stores in Mainland China since its launch in July 2014. It’s time to bring the local fans a brand new HCR experience with local themes and humor. We’re expecting the China Edition to bring more visibility and new players to the original title as well.”
To constantly bring more fun content to the player audience, Fingersoft and MyGamez will launch monthly updates to the game introducing new cars and levels. The first version of the game features a selection of eight cars and seven levels, and the racing takes place in famous Chinese scenic spots like the Great Wall, Shanghai city and the Yellow Mountains.
“With the good experience we got from publishing the original Hill Climb Racing with MyGamez in China, it made perfect sense for us to put more effort on catering to the market specific needs,” comments Jarkko Paalanen, Business Development Director at Fingersoft. “Providing the best possible experience to our fans has always been a priority to us. We’ve been very pleased to work with MyGamez to tackle the fragmented Android application store market in China. In addition to accessing MyGamez’ cooperation network and their market knowledge, our collaboration provides Fingersoft with strategic advantage also in our game publishing operations, as all our games can now access the Chinese market.”
MyGamez Ltd. is a publisher, which brings foreign mobile games to the Chinese market. The company, with offices in Finland & China, has developed a publishing platform that enables game developers to reach Chinese players through a multitude of local Android application stores, with just one SDK integration and one apk build. The MyGamez single SDK publishing model minimizes the game developers’ workload and time to market in China. The company is working with all the leading application stores, mobile operators and handset manufacturers in the country.
Fingersoft is a Finnish developer and publisher focusing on fun-filled content for mobile devices. The company, famous for its worldwide hit mobile game Hill Climb Racing, started its mobile app business in 2011. Together with Hill Climb Racing and other popular apps and games such as Benji Bananas, Fingersofts products are currently installed close to 700,000 times a day. Hill Climb Racing alone is totalling in over 260 million downloads globally. Fingersoft’s products are available for iOS, Android, Windows Phone and Amazon Kindle.
In January 2015 UCWeb, one of the biggest Android stores in China, selected Hill Climb Racing as the ‘Best Standalone Game of 2014’ and China Mobile awarded it as the ‘Best Game of the Year 2014’ in sports category.