Bournemouth, UK (Tuesday 16th December 2014) – Casual game studio Amuzo and renowned eLearning company Unicorn Training have entered co-op mode to unlock the next level of entertainment led educational applications.
Bournemouth and London based Unicorn Training provide industry-leading learning solutions for global brands while Amuzo’s chart topping games have been played over half a billion times in the last two years alone. 2015 will see the award-winning businesses combine their collective expertise to create a fresh and innovative approach to eLearning.
Mike Hawkyard, Amuzo MD explains: “Games present players a clear set of goals and a ruleset that must be followed in order to achieve them. They offer instructions, rewards, challenges and upgrades to keep the user motivated on their quest. When people fail, they don’t think twice about pressing the replay button to improve their performance and try again.”
This is why Amuzo and Unicorn Training believe games to be the perfect media to deliver many educational objectives. Peter Phillips, Unicorn Training CEO, commented: “We have always been committed to action learning. By investing in a leading games company we are demonstrating that we are serious about serious games. Amuzo’s creativity, skills and knowledge complement our own proven track record in creating learning that gets results. Together we can make learning fun and more effective at the same time.”
Unicorn’s significant investment in Amuzo will also power up their analytic led design and performance reporting capabilities, enhancing their existing games and customer service.
A second exciting union is on the cards for Amuzo in the New Year as they get set to move into shared offices with digital ad agency Bright Blue Day, forming a hub of technology and creativity in central Bournemouth.