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Matmi and TBWA\Manchester create mobile game for Alton Towers Resort’s new virtual reality ride experience


Space tourism may be a few years away, but at Alton Towers Resort, it is closer than we think. Ahead of the launch of Galactica, the Galaxy’s first roller coaster fully dedicated to Virtual Reality, Alton Towers Resort teamed up with Matmi and TBWA\Manchester to create a mobile game that seeks to challenge our inner-Galactinaut.

The game takes users through portals, to discover three areas of the solar system; a new ice planet, the fires of a hot lava planet and the vastness of deep space. Players swoop beneath space debris, dodge rocky landscapes and swerve around icy obstacles, it’s a competition to see who can venture the furthest into the far reaches of space.

The game also taps into players’ competitive side with the ability to sign in with Facebook. Once signed in players will see location markers showing where their friends have reached, notifying them when friends fly past. Complementing the ride’s on-board virtual reality, the app also boasts an augmented reality scanner, which gamers can use to reveal exciting content, both in the resort and off.

“With the Galactica App we have given visitors the opportunity to experience the excitement of the new ride experience; before, during and after their visit to the resort.” – Gill Riley, Marketing Director at Alton Towers Resort 

“In the past the roller coaster experience was limited to the park alone. With this app we have thrown open the virtual park gates, enabling thrill seekers to enjoy the excitement of the new ride, ahead of its official launch.” – Fergus McCallum, CEO of TBWA Manchester

The game is now available to download on App Store for iOS devices and Google Play store for Android users.

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