Candidate Crunch Launches to Boost Voter Engagement with a Fun Twist
NEW YORK, NY – June 2, 2016
Over 180 million Americans play mobile games, but fewer than 126 million voted in the last presidential election*. Recognizing the opportunity to mobilize voters through the massively popular platform of mobile gaming, Urthworx, a leading creator of impact entertainment, today announced it has launched Candidate Crunch. It’s a mobile game that’s as wacky and unpredictable as the presidential election and a powerful first-of-its-kind voter engagement vehicle. In this irreverent and nonpartisan app, presidential candidates get saved from, or crushed by, hilariously absurd objects falling from the sky—donkeys, elephants, the Statue of Liberty, the Roswell UFO and, yes… even the kitchen sink! But it’s not only fun, it also serves an important purpose. Throughout the app, players get access to easy-to-use civic engagement tools, including online voter registration, a polling place locator and an interactive forum to learn about the candidates’ policy positions. Candidate Crunch is out now as a free download on the App Store and Google Play.
“Gaming is a powerful untapped tool to foster social change. When we saw that more Americans play mobile games than vote in presidential elections, we decided to create Candidate Crunch. It’s an experiment to see whether an entertaining mobile game can drive meaningful engagement, particularly among new and hard-to-reach voters,” – Michael Fox, Chief Impact Officer of Urthworx and the game’s Producer/Creative Director.
Candidate Crunch is being launched in partnership with DoSomething.org and Rock the Vote. DoSomething.org is one of the largest organizations in the world for young people and social change with 5.3 million members. Its members tackle volunteer campaigns that impact every cause, including poverty, discrimination and the environment. Ten percent of Urthworx’s revenue from the game will be donated to the organization to support its election initiatives.
What makes Candidate Crunch truly unique are its civic engagement elements. The app features Election Central, the only one-stop-shop for everything a voter needs to get ready for the election. Powered by Rock the Vote, Election Central features easy-to-use tools including online registration, a polling place locator and push notifications about important election events and deadlines. There’s also a trivia feature with fun, interesting and actionable election-related questions. And, for the general election, the app will add an interactive forum where you can learn about the candidates’ policy positions.
Candidate Crunch stars all your favorite current and former candidates and features crazy collectible characters like SuperTrump, Goth Hillary, Headbanger Bernie, Count Cruz, Martian Carson and, of course, Little Marco. At launch, the game focuses on the primary race. When the final Democratic and Republican candidates are nominated at the conventions, the app will update to a one-on-one battle for the general election.
Developed by Urthworx, and published in partnership with Tilting Point, Candidate Crunch is out now on the App Store and Google Play as a free download with in-game purchase options. For more information, visit urthworx.com.
Urthworx is a 21st Century digital media company that makes impact entertainment—a fusion of interactive entertainment and social impact. The company’s innovative apps provide engaging entertainment experiences while generating funds, awareness and action for worthy causes in the fields of education, poverty, health, the environment and civic engagement. The company is headed by Michael Fox, called an “internet genius” by MSNBC for his viral video campaign during the 2008 presidential election that attracted more than 20 million views. Prior to that, following a fateful encounter with a homeless man, Michael produced a series of impact events to benefit the homeless featuring performances by Kanye West, Common and Mark Ronson. Urthworx is backed by investors including Len Blavatnik, owner of the Warner Music Group, NBA All-Stars Chris Paul and Paul George, David Falk, legendary sports agent and producer of Space Jam, and Robert Wolf, former President of UBS Investment Bank and outside advisor to President Obama. After launching NBA Escape (the first NBA-licensed product to make a social impact) in 2015, Urthworx released its latest app, the irreverent political game, Candidate Crunch, in June of 2016. For more information, visit urthworx.com.
About Tilting Point
Tilting Point is a new generation games partner for top independent development studios. Tilting Point empowers developers with expert resources, services, and operational support to give carefully selected games mainstream success. The company adheres to a core philosophy of putting development talent first, advancing industry-leading analytics, and overcoming discoverability hurdles with aggressive, best-in-class marketing. www.tiltingpoint.com