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’10 Second Ninja X’ Demo Empowers Players to Determine Full Game Price

LONDON — July 6, 2016

Be quick and pay less! Established indie publisher Curve Digital and developer Four Circle Interactive today revealed that its heart-pumping action platformer 10 Second Ninja X – headed to Windows PC, Xbox One, PlayStation 4, and PlayStation Vita – will be priced worldwide based on how players perform in the game’s just-launched PC demo, ‘Prepare to Buy’ Edition. A new, light-hearted gameplay trailer titled “Pupil vs. Master” highlights the game’s fleet-footed style and potential for replayability:

Playable via Steam ( as well as directly in-browser at the official website (, the free ‘Prepare to Buy’ Edition allows players to earn in-game stars based on how quickly they complete stages, and subsequently lower the game’s final pricing across all formats when the full game launches on July 19. For each star collected by players worldwide across the demo’s five levels, Curve Digital will drop the launch price by 0.0008 percent up to a maximum of 40 percent. If 50,000 stars are collected cumulatively prior to release, 10 Second Ninja X will be discounted to an almost irresistible $5.99 from its planned price of $9.99.

“10 Second Ninja X may look like a straightforward action platformer, but it’s so much more than that. Achieving three stars on any level is a challenge – so we wanted to reward those who gain stars in the demo by offering a real, financial reward. With 15 stars available in the demo, we only need 3,334 players to demonstrate total mastery. We have every faith that the challenge will be met.” –  Dan Pearce, Game Director at Four Circle Interactive. 

“Potentially dropping the price like this is a ridiculous idea,” – Simon Byron from publisher Curve Digital.

A running total of the number of stars collected can be viewed live at The challenge runs from today through 12:01 AM BST on July 18 (4:00 PM PDT / 7:00 PM EDT on July 17), after which the launch discount will be set.


About 10 Second Ninja X

Offering fast-paced, action-packed platforming, the premise of 10 Second Ninja X is simple: destroy everything within ten seconds in order to continue. The studio’s original 10 Second Ninja won many fans, and the standalone sequel improves literally everything about the game’s formula, apart from the strict ten second time limit, which remains at ten seconds. Designed from the ground up to be instantly replayable, 10 Second Ninja X is as joyous as it is challenging, and failing a level, be that by meeting a painful end or not completing the objective within ten seconds, is guaranteed to be entirely the player’s fault.

10 Second Ninja X boasts 60 immaculately designed levels spread across six rich and varied worlds. While much of the challenge comes from demonstrating the dexterity and reactions necessary to traverse each level within ten seconds, players looking for a bigger challenge will want to complete each as fast as possible. Each level is a puzzle, with its hallowed three-star reward reserved only for the genuinely skilled. Three-starring levels requires such pixel-perfect precision, such error-free choreography, that a perfect run will come rarely. But when it does, oh boy…

Developed by Four Circle Interactive and published by Curve Digital, 10 Second Ninja X is slated to launch on July 19, 2016 for Xbox One, PC, PlayStation 4 and PlayStation Vita (cross-buy is enabled for the latter two versions) for a price of… who knows!?

 About Curve Digital

Curve Digital is the largest publisher of independent video games on console formats in the world. Working with high profile developers such as Mike Bithell (Thomas Was Alone), Dan Marshall (The Swindle) and Olli Harjola (The Swapper), Curve helps individuals and small teams bring their games to a larger audience. Curve actively publishes on PC, PlayStation 4, Xbox One, Wii U and 3DS.

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